Unit 1: Research Methods
Assignment: Design Manifesto Research
Description – Filippo Tommaso Emilio Marinetti (1876-1944) was an Italian ideologue, writer, poet, editor and the founder and leader of Futurism. Futurism was an international art founded in Italy in 1909. Futurism loved speed, machine, noise, car, technology, youth and cities; ‘Le Futurisme’ was started public on February 1909 in the Paris newspaper Le Figaro. Marinetti is intention was to declare the past style font, he wanted to revolutionize and make it more modern and new things. The new ideology of Futurism put itself with violent enthusiasm against an art Italian cultural tradition because Marinetti was supported Italian fascism (right wing) until his death in 1944. In May 1902, Marinetti published the ‘Manifesto della letteratura Futurista’ was to revolutionize poetic technique and contemporary prose. Marinetti rejects punctuation, adjectives, nouns, and verbs. Marinetti wanted to use free verse, something words at last in freedom. The typography of the printed ‘words in freedom’ (parole in liberta’) started to develop on the page the poems had expressive pictorial qualities. These works were greatly influenced by free words of the futurists for other artists. Marinetti is ideas concerned music, drama, film and such applied arts as industrial and graphic design, textiles, painting, metalwork and other. Marinetti also himself experimented with the plastic arts.
Personal Response – When I looked this poster is creative typography was central to the futurist on this post, where there is still enough space typography. This post used font bold, normal, capital, upper case and lower case, sanserif and the visual qualities of letter and word mixed should be elements of a poem’s meaning. The background is yellow light. When I found out quote of the day on website says, “What is the meaning of these words? I don’t know… It doesn’t matter! Let’s go”. It is hard to read this post; it looks like complicated typography because there are no punctuation, adjectives, nouns, and verbs because it is not orthography that use right spelling, alphabets and syllabaries. I understand it is all about futurism such as something new. It is like you never seen before.
Personal Response – When I looked this poster is more creative typography putted all post where there is no space enough for this post. This post used font bold, upper case, lower case, normal and serif. Background is white colour. It is still hard to read this post as well but at the beginning it was not futurism, it is font style past. It is hard to read this post; it looks like more complicated typography because there are no punctuation, adjectives, nouns, and verbs because it is not orthography that use right spelling, alphabets and syllabaries. That is why the typography of the printed ‘words in freedom’ (parole in liberta’).
Description – Aleksandr Rodchenko was born in 1891 in Russia. In February, Aleksandr attended lectures by several Russian Futurists. He found out he was interest to involve Futurism. In 1915, nearly a year WWI began in Russia, Rodchenko moved to Moscow and enrolled in the Graphic section of the Stroganov School of Applied Art after Rodchenko influenced on Vladimir Tatlin his lectures. That is why Rodchenko was a part of many exhibitions including one for the magazine, the store, which was organized by Vladimir Tatlin. From 1917 to 1921 Rodchenko had his own exhibition of works by Rodchenko (1910-1917) in Moscow, where he used photography, and is a part of 16 art exhibitions. During his time, he decided to leave the Futurist style for a completely abstract and highly geometric aesthetic because he preferred to use shapes, forms, colors and textures. Within that year, he becomes involved in the Constructivist movements, which are geometric forms and crisp graphic design. In 1923, he started creating his own photography and received many graphic design commissions for book covers and posters. In 1925, Rodchenko won four silver medals at Paris International Exhibition. He become the principal designer for the magazine Lef, a publication for the Lef group. Vladimir Mayakovski’s poem was accompanied illustration done by Rodchenko. He was doing all of Mayakovski’s book covers. Rodchenko’s graphic design work achieved, his utilization of letters of the alphabetic and elements taken from photographs. It used by a limited color palette of only black, red, white and greys. After in 1956 He was part of over 50 art exhibitions before his death in Moscow.
Personal Response – When I looked at this poster are very powerful, impact emphasises. This poster is always using diagonal elements, font bold, upper case, Helvetica, white, red horizontal and square, black background, big typography, symmetrical grids and serif. The poster covers photography woman pose colour black and white. It looks very good quality, clear formal order and stark planes of colour. This is a real orthography that use spelling and alphabet. This called is constructivism art.
Personal Response – When I looked this poster is very powerful, stark planes of colour impact and emphasises. I guess it is very important because you might know what it does mean this poster. This poster use font bold, symmetrical grids, serif, big typography, and upper case, Helvetica. There is no cover neither colour or photography. Background colours are red, white, grey, black, and photography black and white as well. It is orthography.
These posters constructivists always using colour red because of flag and communist from Russia. But it is always use colour black, red, white and grey. All of these posters are their favorite.
Carlo Belloli from Grove Art Online,
Oxford University Press.
June 14, 2002.
F.T. Marinetti (TU 120)
“What is the meaning of these words? I don’t know… It doesn’t matter! Let’s go”.
Oxford University Press.
Final Poster for Futurism
|Week||Skills learnt/tasks achieved||Skills to improve/unfinished tasks||Feedback||Evaluation|
|23/09/13||N/A||Moodboard||Ade said my moodboard was wrong because I should have finish futurism for 3 moodboard such typography, colour and layout. But I also should have finish constructivism as well.||Next time, I will need to improve the moodboards and reference.
I will need to ask more questions to clarify with Ade about the work when I am stuck.
|3/10/13||Practice||Final Poster||I created a poster for futurism, and I wanted to show to Ade about my poster. But Ade said he did not like my poster.||So Ade decided me to do another new poster for futurism again. But I should kept old poster for futurism.|
|8/10/13||Practice||Final Poster||I created a poster for constructivism, and I did show him, but Ade did not like my poster for constructivism.||I don’t know how to change a poster for constructivism.|
|8/10/13||I should have put my typography centre on poster. It must be space and clear. I don’t need to put a lot of words because It should be bored.||Final Poster||I created a poster for futurism, and I did show him, Ade did like my poster for futurism.||My poster futurism was alright but he will need help me add things on my poster futurism.|
|22/10/13||N/A||N/A||Ade was not in class.||I decided to leave class.|
|05/11/13||USB||Final Poster||Ade advised me that I must have save my work on laptop to make sure I need to show my work for Ade||I should have save my work from USB to laptop. But I am afraid my laptop needs more fresh and quickly selection.|
|12/11/13||N/A||Final Poster||Ade said that he will be checking on Thursday 14/11/13||I decided to do other project from David.|
|14/11/13||I asked Ade if people which are the best my posters they like my posters.||Final Poster||Ade advised me that he likes my first poster not 2 poster because you can see clear and good quality my poster.||I decided first poster is better that second poster.|